Nobody starts a business because they want to run a business.
As a founder, I know this personally. You start a company to solve a problem you’re passionate about, to offer a service that helps your community, or to build a product you believe simply must exist. And then the reality sets in: running the business is often the single worst part.
Through my experience building and selling companies, I've become intimately familiar with the tedium and frustration that goes along with business finance, the arcane knowledge you feel embarrassed not to know, and the impatience you feel each month waiting for the books to close.
I felt there had to be a better way.
Today, there finally is! Alongside our incredible team, I’m excited to announce the launch of Digits AI, the world’s first private, accurate, and secure finance AI for small businesses. All you have to do is ask…
Finally: AI-Powered Business Finance
In today's fast-paced world, you need to make business decisions in real-time, in the moment. You can't afford to wait days or weeks for financial reports, and you have better things to do than open QuickBooks, export data, and fiddle around in Excel.
With Digits AI, your finances are never a puzzle.
Starting today, instant answers to critical questions are at your fingertips. Just ask:
“What is my burn rate?”
“Who are my top five customers this month?”
“How much did we spend on marketing so far this year?”
While Digits AI might not tell you who will win the 2026 FIFA World Cup, all your finance questions get answered in seconds, with clear explanations and intuitive charts that you can drop into a presentation or investor update.
Trained on over $300 Billion in small-business transaction volume, Digits AI represents a technological breakthrough in the application of state-of-the-art machine learning models to business finance.
You've seen all the hype around ChatGPT. Finally, you can experience the full power of large language models applied privately and securely to your business—saving you hours!
For too long, accountants and business operators have struggled with manual and repetitive financial tasks that waste valuable time. It’s finally time to replace tedium and confusion with fast and accurate automation—and regain hours of lost productivity.
Today, we're tackling one of the most frustrating and time-consuming parts of the accountant-client relationship: classifying and reconciling uncategorized transactions.
Every month, the process repeats itself:
"What is Figma?"
"Is this a business expense or personal?"
"What was this Home Depot purchase for?"
"What customer is this Stripe transaction for?"
Clients are too busy to answer. Accountants get blocked.
Enough is enough.
Turn Annoy into Joy
We’re excited to introduce Digits Transaction Review, our end-to-end solution for automatically identifying and booking uncategorized transactions and seamlessly collecting client input. Built on top of Digits underlying architecture, Transaction Review leverages the latest machine learning models to intelligently do the work for you, becoming smarter and more accurate with each use. Closing the books each month has never been faster or more delightful for your clients, turning them from annoyed to joyed.
Today’s finance tools fall far short of what accountants and finance teams deserve—immersive storytelling backed by intelligent analysis, powerful visuals, and instant answers.
It’s time to bid farewell to stale, black and white reports, tedious Excel models, and unsecured email attachments.
Let relics go the way of relics.
Financial reports are meant to tell a story. Today, that story is confusing—it’s told in a format that’s complicated, tough to understand, and hasn’t changed in decades. When business owners receive their monthly financials, they struggle to grasp the takeaway or what they should do about it. The burden falls upon them, their accountant, or their finance team to make sense of it all.
SoftBank Vision Fund 2 and Harry Stebbing’s 20VC Growth Back our Vision for the Future of Finance
Today, we’re excited to announce the next chapter: our $65 Million Series C, led by SoftBank Vision Fund 2 with participation from Harry Stebbings’ 20VC Growth, as well as Benchmark and GV.
SoftBank’s extensive experience in global fintech and their shared commitment to long-term, meaningful impact in the spaces they invest in is an ideal partnership as we shift to our next stage of growth.
Meet Digits Reports
Welcome to the future of financial reporting. Digits Reports is a modern and secure format for live, interactive, collaborative financial statements.
Go ahead, play with the numbers. Features like Hover to Discover allow you to quickly see trends, deltas, and actionable insights.
Deep-dive on demand. Live connections to your underlying accounting software enable infinite exploration, with endless visualizations.
Collaborate seamlessly. With one-click secure sharing, send and receive reports that invite exploration while keeping sensitive information safe.
The true power of Digits Reports lies in the editor.
Behind the scenes, Digits Reports Builder is the pro-tool we’re giving to accountants and finance professionals, letting you create highly-visual, interactive reports in a fraction of the time.
Go ahead, tell the story you’ve always wanted.
A picture’s worth a thousand words, and now you can paint a story your clients can comprehend, told the way you want it.
Drag and drop charts, insights, and top performer graphs directly into a report. See an intelligent insight you like? Click and instantly add it to the executive summary. Don’t worry, Digits has already calculated and verified the math for you.
For the first time, you can generate dynamic documents your clients can explore, visually and intuitively, from a high level down to individual transaction details—all in one place.
Digits Reports Builder works just as you’d expect, allowing you to create stunning reports from the moment you open it. Fine-tune your reports to match client goals and highlight insights that surface what they need to know. Adding charts and refining financials have never been this easy or beautiful. Just drag. Drop. Done.
Peek behind the curtain as we build the financial engine of tomorrow.
Our recent launch of Digits Search represented the culmination of over 30 human-years of software engineering work, from a team with hundreds of years of combined experience. All to make a financial search box… work.
Of course, there’s a lot going on under the covers.
From stateless request authentication to streaming data processing pipelines to search index generation and efficient view serving, the Digits engineering team continues to push the bounds on how modern, secure, highly-scalable, and highly-available SaaS products are built, tested, and (continuously) deployed.
Today, we’re excited to launch Building Digits, an engineering blog dedicated to sharing the details behind what we’ve built, how it works, and the tips and techniques we’ve learned along the way.
Deep Learning, live, in production
And to kick things off, what better topic than machine learning? While seemingly every startup pitch now mentions AI and ML, the harsh truth today remains that very few companies run deep-learning models live, in production, and that efficiently training, deploying, and tuning these models is still quite challenging.
At Digits, we’re firm believers in the benefits of continuous deployment across our entire stack, and we’ve invested heavily in ML infrastructure to address those challenges and support these workflows.
Digits stands at the unique intersection of big data, continuous development, and consumer-grade design—focused by our team’s shared obsession to modernize business finance.
From designing Ferraris, to building the origins of Twitter Mobile, to authoring Building Machine Learning Pipelines, our team brings a diverse array of backgrounds and unique skillsets to tackle the most impactful problems in this space.
If you have a passion for hard problems, deep technology, and human-centered design, we would love your help shaping the future of business finance.
Today’s finance software falls far short of what business leaders need—intelligent, powerful analysis and instant answers.
We’re excited to introduce Digits Search, a brand new way to know and understand your business.
Digits Search was born from the frustrations we experienced building and growing our first companies. But the discomfort went beyond just frustration—to pain and constant uncertainty. After speaking with hundreds of business owners, we realized we weren’t alone.
For a growing business, nothing is more important than knowing the numbers.
Before now, even with the best software and teams of accountants and analysts, entrepreneurs couldn’t get the answers they were looking for without sending out requests and twiddling their thumbs. They might be waiting hours or days until their books were updated, those reports were run, the figures exported, and finally shared. Just imagine if something came up over the weekend.
Finance, meet search.
For 99% of businesses out there, the flow of financial information is slow and fragmented. Needed receipts are strewn about like Legos on the living room floor—mountains of financial figures buried under emails, Slack threads, and random account statements.
It’s time someone applied some order to the madness. We realized that the unassuming, familiar search bar could be the gateway to financial super-intelligence.
Digits Search changes the game.
Imagine trying to find something on the Internet without a search bar… what a nightmare. Now, imagine getting instant intel on all of your company’s finances with just a few keystrokes, immediately saving you both time and money.
Digits Search unlocks answers to all of your questions in one powerful, yet easy-to-use tool. And the best part is, you don’t have to ask anyone for help! Your finances are now right at your fingertips, instantly.
The future of finance is instant and informed.
Put Digits Search under your company’s hood in just a few clicks, and you’re in the driver’s seat. One-click suggestions draw your attention to what matters most, and anything you’re curious about is just a few keystrokes away.
Digits sits on top of your existing accounting software and your existing accountant’s work. You change nothing.
Digits gives you a living, learning, hyper-aware model of your business, and it never stops working. Digits gets smarter and more accurate with every new transaction or account change and automatically learns what drives your business forward.
Oceans of financial data? No problem.
Once activated, Digits starts running machine-learning algorithms that absorb your transactions and perform millions of calculations to form a living model of your finances, working for you 24/7.
Digits seamlessly blends historical data from QuickBooks with live, real-time transaction streams from your banks, corporate cards, and more, giving you a complete picture of your business.
Financial clarity is a beautiful thing.
Gone are the days of dense spreadsheets and black & white reports. We’ve designed Digits Search from the ground up to make your company’s finances visually immersive, easy to understand, intuitive, even dare we say… beautiful?
With just a click, instant search results give way to deep-dive insights and analysis, all performed automatically on your behalf. Vendors, customers, budget categories, and more dance at your fingertips, with plenty of helpful graphs and nary a pivot table in sight.
Get Digits Search today, for free.
The power to know how your company’s money flows, gets invested, and is spent is priceless… but today it’s free.
We want every small-business owner and startup founder to experience the power of Digits Search, and you can get started today, for free, in just a few clicks. Digits Search integrates seamlessly with your existing accounting software and your existing finance workflows, with no configuration or manual data wrangling required.
Advanced features and upgraded pricing plans are coming soon, but the core features of Digits Search will always be free.
It’s simple. We wanted better financial tools to run our own company, but we wanted to build them for everyone.
Our goal with Digits is to usher in a paradigm-shift in business finance, and we couldn’t be more honored to work with the incredible band of engineers, data scientists, product designers, and so many other talented folks that form the Digits team.
They have poured their hearts and souls into this launch, and we have quite a bit more we’re cooking up behind the scenes. Search is where we start. Just wait ’til you see what’s next.
The past year has been quite a journey for us all. Thinking back to just over a year ago, when we announced our Series A, feels like a distant memory of an antique land… We sincerely hope that you’ve stayed safe and healthy during this time.
Through the travails, uncertainty, and drama of 2020, we have done our best to stay heads-down building, fully-remotely, and in focused pursuit of our mission to bring business finance into the modern, real-time era.
Embroker went even further, naming Digits the #1 fintech startup (and #6 overall) on their Top 200 list of the world’s “fastest growing companies that… will fundamentally transform our society.” We’re honored to be included!
What Digits is doing for businesses is truly phenomenal. Being able to analyze and visualize financials in real-time is especially huge for startups and other high-growth companies where KPIs are always moving quickly and changing rapidly.
-Yotam Shacham, Co-Founder,
The Digits Real-time Engine
Every financial transaction impacts your business’ bottom line. But today, businesses are forced to rely on a web of antiquated, manual, and time-consuming processes to record and model their financial activity to understand these impacts.
While unwieldy, historical data is straightforward—it’s studiously recorded in the general ledgers of businesses worldwide, but it’s static and outdated. Real-time transaction streams are increasingly available from financial institutions, but they are raw and unreconciled. Forward projections are still powered by spreadsheets and approximations, each one manually maintained—delaying leadership teams from making crucial decisions.
As serial-entrepreneurs, with 6 companies between us over the past 20 years, we realized that the holy grail of business was having a real-time, living model that empowers decision-making in the moment.
Two years ago, we embarked on our journey to solve this problem, and we believe we’ve now achieved this with the Digits Real-time Engine, which seamlessly (and accurately!) combines full-historical data, current real-time activity, and forward looking projections into a single, immersive, and intuitive financial dashboard for business owners, finance leads, and their department heads.
The Digits Real-time Engine has been the missing link in business finance. It’s the infrastructure that converts your data into a living model of your business, enabling an entirely new class of business software. With each change in your business, our Real-time Engine re-analyzes everything to give you the latest, most accurate view of your world… With Every. Single. Transaction.
It’s the 21st century. Business happens in real-time. What is your finance stack waiting for?
We’re truly honored by the recognition we’ve received so far as well as the feedback and feature requests from our Early Access community.
Over the past few months, we’ve been working hard on a number of exciting new tools, supercharged by our Real-time Engine. We can’t wait to show you what’s behind the curtain—stay tuned for our next major announcement!
At Digits, we have been strong and ongoing proponents of modern, secure connections between financial institutions. As part of our mission to give businesses real-time visibility into their finances, we believe in the need for common, open, interoperable standards for businesses to seamlessly transmit financial data.
For many years, the lack of a secure communication standard between financial institutions has led to one-off data sharing arrangements, proprietary, incompatible APIs, and a veritable cottage-industry of “screen scraping” approaches — which have significant downsides in implementation cost, reliability, and of course data security. This has led to the formation of FDX, the leading nonprofit consortium that’s unifying the North American financial sector around a single, secure communication standard.
Drawing from our own rigorous security practices, we are excited to collaborate with other FDX members and share our techniques and learnings to drive further innovation in the industry.
A More Reliable Experience for Digits Customers
By contributing to and supporting secure communication standards, we also help guarantee the security and performance of our data integrations on behalf of our customers, including:
More to Come
We’re looking forward to helping shape the next generation of transaction and authorization APIs that financial institutions use to securely interoperate. In parallel, we’re heads down gearing up for our next major launch this Fall. We can’t wait to share what’s behind the curtain when it’s time — stay tuned!
We are obsessed with the vision that business finance should be immediately accessible and intuitive. It should learn, in real-time, as the business evolves, and it should empower business owners and operators everywhere, without requiring any prior financial training.
Why? Because today’s business climate requires you to take action in the moment and react rapidly to changing market conditions. That means not waiting weeks to receive a standard packet of black & white financials—which honestly can be quite difficult to interpret—and instead demanding the visibility and insight you need to make decisions, right now.
The Power of Digits
The world’s largest companies have sophisticated finance teams and internal forecasting models that give them these capabilities. What about everyone else? What if synthesized, actionable financial insights were available to every business on earth? What if they were always in real-time, and always up-to-date?
For two years, we’ve been building the technical infrastructure to make this a reality: N-dimensional transaction attribution. Auto-reconciliation. Predictive classification. Vendor identification and profile synthesis. Sub-second, full-ledger search. Statistical analysis and anomaly detection. Per-secret envelope encryption. The list goes on.
Introducing Digits, for Expenses
We’ve been humbled by the glowing feedback from our early customers and we’ve been inundated with requests for access. And, in these unprecedented times, we feel the obligation to help as many business owners as we can, as quickly as possible.
So today, we’re launching a broad early-access program for Digits for Expenses. We’ve taken all of the power of our platform and focused it specifically on helping business owners navigate today’s challenging market dynamics, so they can see and manage how their company is spending money:
*Digits is a phenomenal and truly game-changing product. To be able to ask such a wide spectrum of financial questions and get to those answers immediately has been so empowering, and the team’s passion for the space is clear in all the small details.*
Thinking back to a finance world before Digits…feels like remembering Netflix as a DVD-by-mail service.
– Kenny Mendes, **Head of Finance, People, and Operations**
Digits for Expenses is the first real-time, intuitively visual, machine-learned expense monitoring dashboard for small businesses, and in light of current conditions, we are making it Free.
(Seriously. We have other paid products on our roadmap, but Digits for Expenses is and will continue to be free for all small businesses. In this quarantine, it’s the least we can do.)
GV leads $22M Series B
As we’ve built Digits, we’ve been overwhelmed by the energy and excitement for our mission from founders, accountants, and investors alike, and we’ve been honored to have the financial backing of Benchmark and over 70 passionate angel investors.
We see this as a long-term, sustained effort, and Digits for Expenses is just the first chapter: we believe that innovations in technology, algorithms, and design have unlocked a new realm of possibility for financial software, and we are committed to making this vision a reality for businesses around the world.
In support of this, we’re excited to share that we have closed $22M in Series B funding, led by Jessica Verrilli at GV, and we’re thrilled to welcome her to our Board. Jessica’s deep experience in corporate development at Twitter and in early-stage investing through GV and #Angels have given her unique insight into the challenges small businesses face during their most-defining moments, and we’re looking forward to imbuing the product with her knowledge.
*Jeff and Wayne are masterful at creating intuitive, high-utility products from complicated data. I saw this up close with Crashlytics and Twitter, and I’m thrilled to partner with them on Digits as they reimagine financial software for startups.*
– Jessica Verrilli, **General Partner**
This round gives us the stability we need to become the partner that businesses can trust: at current burn, Digits’ runway now extends over 10 years.
$8+ Billion and counting…
When we announced our Series A in November, Digits’ production systems saw over $1.5 Billion in transaction value across our early customer base. Today, that number is already over $8 Billion, and growing daily.
Digits for Expenses is available today, for free, for US-based startups and small businesses. We plan to add support for international markets later this year.
Digits takes just a few clicks to set up, and sits on top of your existing ledger and your existing accountant’s work—you change nothing. Sign up here to get started.
(If you’re an investor, startup incubator, or accounting firm and want priority access for your portfolio companies, contact us at email@example.com.)
As founders, we would like to thank the entire Digits team for their tireless work over the past two years to bring us to this point. We still see this as just the beginning of our Digits journey, and we look forward to building powerful tools to help businesses of every shape and size chart their course.
We can’t wait for you to experience Digits, and we can’t wait to hear what you think.
Six months ago we shared a preview of our next adventure, and of our obsession with building modern, intuitive, intelligent, delightful financial software. And the response has left us overjoyed and even more focused.
We’ve heard from countless business owners, CFOs, and accountants who’ve all lost patience with the status quo and who share our hunger—and our vision—for a better solution. We’ve also been humbled by so many offers of support.
We’re also excited to share that Peter Fenton has brought his wealth of board experience from AirTable, Twitter, NewRelic, Yelp, and many others to Digits.
$1.5B+ And Counting
We’d like to thank our early customers and partners that have all generously shared their time, knowledge, ideas, and feedback with us over the past year as we’ve built out our core platform technologies. Digits’ production systems now see over $1.5 Billion in transactions across our customer base, and that figure grows daily.
As builders, there is nothing more gratifying than crafting a product that is used by millions. That saves them countless hours of effort. That turns something complex and frustrating into something accessible, intuitive, even delightful.
As founders, there is nothing more fulfilling than assembling a team of brilliant, passionate, customer-obsessed, kind people who you love working with every day. Who you trust deeply. Who you care for as friends and family.
When we set off to create Crashlytics in 2011, we were struck both by the potential of the nascent mobile ecosystem and by the frustration of actually building for it. How could it be so hard to make an app that didn’t crash? How could the bugs be so tricky to track down and fix, once the app did? We felt there was an opportunity to apply consumer-grade design and engineering to an obscure developer issue; an opportunity to bring enterprise-grade tooling to everyone on earth who aspired to write an app.
We got lucky.
We found a dream-team of like-minded builders who we owe everything to.
And we discovered that we had struck a chord with mobile developers around the world, from established tech companies in Silicon Valley to passionate indie devs in homes, in coffee houses, and in garages in almost every country on Earth.
And the scale left us humbled—today, Crashlytics processes trillions of events, from billions of mobile devices, across millions of apps. Every single month. Today, Crashlytics runs on substantially every active smartphone on Earth.
But that journey wasn’t all smooth.
Building a business is an endless rollercoaster of emotions, of challenges, of long explorations, of setbacks, of celebrations. And we unwittingly found our next project along the way.
The Next Puzzle
As builders, there is nothing more exciting than cracking the next engineering puzzle; than perfecting the next design; than delivering the next capability to customers.
And there is nothing more mind-numbing than the paperwork, and spreadsheets, and financial reports, and inscrutable transaction records that are all required to actually operate the business.
Globally, most entrepreneurs today have no formal training in business finance. We certainly didn’t. Today, you start a company to solve a real problem for real people, or to offer a service you’re skilled at, or to provide a living for you and your family. You don’t start a company because you want to operate a business—but you have to anyway.
Software has unlocked vast capabilities in some areas—you no longer must be a dedicated filmmaker to create a movie, or a professional travel agent to book a plane ticket—but it has stumbled in others. You still must be a trained accountant to understand your company’s financials, and even then they require tedious, manual work to keep updated.
We’ve become obsessed with solving this, but in the right way. Not with bots that replace human accountants, but with software experiences that pair design and machine learning to democratize financial savvy. That empower people of all backgrounds and skillsets to visualize, understand, and manage their businesses, and elevate their interactions with their accountants, investors, and advisors.
We feel there is an opportunity to apply consumer-grade design and engineering to the arcane world of business accounting; an opportunity to bring enterprise-grade tooling to everyone on Earth who aspires to own or operate a business.
From Digits, With Love
We’ve been lucky to reassemble a bit of the core team we loved so much to go build this together, along with some incredible new additions.
From the team that brought you Crashlytics, we hope you’ll wish us luck on this Digits adventure.